NEW SHIPMENT OF ALTERNATIVE APPAREL JUST ARRIVED

Alternative Apparel has been challenging the concepts of fashion since 1995, when Founder/Designer Greg Alterman set out to create the perfect t-shirt – one designed for fashion, made for comfort, and tailored for fit. Since then, Alternative Apparel has elevated the tee from casual basic to fashion-forward staple, simultaneously broadening its horizons to include loungewear, accessories, and two new labels: eco-friendly Alternative Earth and chic, sophisticated Alternative Orange Label.

Today, we are a lifestyle apparel brand that exists to inspire authenticity and comfort. Our mission is about more than just designing clothes that look and feel great: we want for our unique community of wearers and supporters to feel comfortable in their own skin. True comfort naturally opens the mind, laying the groundwork to inspire others and make a difference with how you live.

Alternative Apparel distributes products for men, women and babies/toddlers across the U.S. and abroad, including Canada, Italy, Germany, Australia, Japan, and the United Kingdom. The company’s corporate headquarters is located in Atlanta, with showrooms in Los Angeles and New York.